Revero

Revero is a nutrition therapy platform founded to help people reverse chronic diseases — including type 2 diabetes, autoimmune conditions, and metabolic disorders — through personalized dietary intervention programs. They run paid advertising campaigns driving traffic to ClickFunnels-based sales funnels, and they needed sophisticated funnel architecture and rigorous A/B testing to maximize their patient acquisition cost efficiency.

I built and maintained multiple ClickFunnels sales funnels for different condition-specific programs (psoriasis, type 2 diabetes, metabolic health). Each funnel was structured as a multi-step sequence: awareness landing page → quiz/assessment → offer page → order form → thank you / onboarding. The funnel architecture was built to qualify leads through the quiz step, ensuring the offer page was only shown to prospects who matched the program criteria.

The most complex piece was implementing three-way nested A/B split tests within ClickFunnels — testing different versions of the awareness page, the offer page, and the CTA simultaneously. Conversion tracking was set up via bridge pages with proper UTM parameter passing to ensure Facebook Pixel and Google Ads conversion data was attributed correctly across all test variants.

Page design followed proven direct response principles: social proof above the fold, testimonials from patients with specific disease conditions, risk reversal through a satisfaction guarantee, and urgency mechanisms tied to program intake availability. All pages were mobile-optimized with particular attention to the order form step, where mobile drop-off rates tend to spike.