Transparent Imaging

Transparent Imaging is a medical imaging and radiology services company providing diagnostic imaging — MRI, CT, X-ray, and ultrasound — to patients and referring physician networks. The website needed to serve two audiences simultaneously: patients seeking clarity about imaging services and procedures, and physician partners evaluating the company as a referral destination.

I built the site in Webflow with a clean, clinical design language that communicates accuracy, professionalism, and accessibility. The homepage clearly differentiates the two audience pathways early — a patient information track and a physician partnership track — with clear visual separation and distinct CTAs for each.

The services section covers each imaging modality with detailed procedure descriptions, preparation instructions, and expected turnaround times — information that both patients and referring providers need to plan effectively. The physician partner section explains the referral process, reporting standards, and integration capabilities with EMR systems.

Webflow CMS was used for the blog and educational content sections, where the team publishes patient guides and clinical updates. All content fields were configured for non-technical editing. A patient appointment request form was built with conditional logic to show relevant fields based on imaging type selection. The site was completed in two weeks and submitted to the client’s existing Webflow account for ownership transfer.