Basetwo AI

Basetwo AI is a low-code AI process automation platform that allows teams in pharmaceutical, biotech, and enterprise operations to automate complex, data-heavy workflows without engineering resources. Their target buyer is a VP of Operations or a Director of Process Excellence — technical enough to evaluate the product, but focused on outcomes, not engineering specs.

I built the Webflow marketing site with this buyer in mind — leading with business outcomes (speed, accuracy, cost reduction) before getting into platform capabilities. The homepage has a product demo video embed above the fold, followed by a use case showcase organized by industry vertical, then social proof and a clear demo request CTA.

The pharmaceuticals industry page — a key target vertical — was built as a fully developed product landing page with regulatory compliance callouts, specific pharma workflow use cases (batch record review, deviation tracking, regulatory submission preparation), and customer success metrics. The page was structured to support SEO for pharmaceutical automation keywords.

Webflow CMS was used for the use cases section and blog, allowing the product team to publish new automation examples without developer involvement. Webflow interactions were used sparingly but effectively — a product walkthrough section with scroll-triggered step reveals was particularly well received. All demo request forms connect to their Salesforce CRM through a HubSpot bridge. The site was built within their existing Webflow design system for brand consistency.