MacroHabits
A Webflow website for a nutrition coaching and habit formation platform, built to convert readers into 1:1 coaching clients through educational content and a compelling program presentation.
- ✓ Webflow
- ✓ Webflow CMS Blog
- ✓ 1:1 Coaching Landing Page
- ✓ Calendly Integration
- ✓ Email Opt-In Forms
- ✓ Category Blog with Internal Linking
- ✓ FAQ Accordion
- ✓ Responsive Design
Desktop View
Mobile View
Project Summary
MacroHabits is a nutrition coaching platform helping clients build sustainable eating habits and reach their health goals through macro-based nutrition plans and behavioral coaching. The brand is built around education, accountability, and personalization — and the website needed to reflect all three while driving conversions toward the 1:1 coaching program.
I built the site in Webflow with a warm, energetic aesthetic — greens, earth tones, and clean sans-serif typography that communicates health and approachability. The homepage flows from problem identification (failed diets, unsustainable restrictions) through the MacroHabits method, client outcomes, and a coaching program CTA. The flow is designed to mirror the coaching conversation — establishing trust before making the ask.
The 1:1 coaching program page is a full conversion landing page within the Webflow build — featuring the program structure, what clients receive, transformation testimonials with before/after results, FAQ accordion, and a booking CTA that links to a Calendly embed. This page receives paid social traffic and was built to the same standards as a standalone landing page.
The blog is built on Webflow CMS and organized by category (meal prep, tracking, mindset, recipes), with internal linking structures designed to keep readers engaged and move them toward the coaching offering. An opt-in section for a free macro calculator tool serves as the primary email list growth mechanism. All forms connect to their email marketing platform for segmented nurture sequences.
Key Results
28%
Coaching Page CVR
The dedicated 1:1 coaching program page converts 28% of visitors into discovery call bookings through structured social proof and CTA flow.
4
Blog Categories
Four structured blog categories with internal linking built to guide readers from educational content toward the coaching program CTA.
2 Weeks
Fast Launch
Full Webflow site with coaching page, blog CMS, email opt-in, and Calendly integration delivered in two weeks.
Client Testimonials
"
Abdullah understood the coaching business model straight away — the site needed to educate and build trust before selling. The coaching page especially is exactly right. I've had clients tell me they read the entire page before booking, which tells me the content architecture is doing its job. Really happy with how it came out.
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