Mercer Partners

Mercer Partners is a wealth management and financial advisory firm serving high-net-worth individuals, families, and business owners. In wealth management, a website needs to do one thing above all else: make a prospect feel that their money and future will be safe with this team. Every design and content decision was made with that goal in mind.

I built the site on WordPress using Elementor Pro with a design language that communicates stability, sophistication, and trust. Muted blues, clean serif typography, generous whitespace, and professional photography work together to create an atmosphere of reliability. The homepage leads with a philosophy statement rather than a sales pitch, which resonates with the firm’s long-term relationship-oriented approach.

The services section covers investment management, financial planning, estate planning, and business succession — each as a distinct content-rich page with process explanations and outcome descriptions. The team page was built with ACF-managed advisor profiles including credentials, specializations, and client focus areas. A resources section was included for market commentary articles, helping with SEO and demonstrating ongoing thought leadership.

A complimentary consultation CTA is woven throughout the page architecture without being aggressive — appearing contextually at the bottom of service pages and in the footer. The contact form collects key qualifying information (investable assets range, primary goal) to help the team prioritize follow-ups effectively. The site was built mobile-responsive with a focus on desktop performance, as the affluent target demographic skews toward desktop browsing.