Dienermoney

Dienermoney is the personal brand and platform of Seth Diener, a financial educator and coach helping everyday people build wealth through smart money habits and investment fundamentals. The site needed to serve multiple purposes — introduce Seth’s story and credibility, showcase his educational content, and convert visitors into course buyers or coaching clients.

I built the site on WordPress with Elementor Pro, designing a layout that leads with Seth’s personal story and mission before presenting his products and content. The homepage is structured as a long-form conversion page — hero with a value prop, trust indicators, featured content, testimonials, and a clear pathway to the next step (course or coaching).

The courses section was built with custom ACF fields to manage course cards dynamically, each with pricing, description, outcome bullets, and a CTA. A resource hub was built to house free financial guides and articles, helping with SEO and email list building simultaneously. The blog was set up with a custom post template optimized for readability and sharing.

Custom CSS was applied extensively to create a warm but professional visual identity that matches Seth’s approachable teaching style. The site was integrated with his email marketing platform to automate lead nurturing from free resource downloads. Full mobile optimization was completed with particular attention to the course purchase flow on smaller screens.