Cavado Concrete

Cavado Concrete is a concrete contracting company specializing in decorative concrete finishes — stamped concrete, exposed aggregate, polished concrete, and concrete overlays — alongside structural flatwork for residential and commercial clients. The primary sales challenge for concrete contractors is demonstrating quality before a prospect has seen any of your work in person. The website needed to solve that with a strong visual portfolio and clear capability communication.

I built the site on WordPress with Elementor Pro, leading with a high-impact photo gallery on the homepage that immediately demonstrates the quality and variety of Cavado’s finished work. Service cards are presented below with clear labels so visitors can quickly identify whether their project need (patio, driveway, commercial floor, garage) is something Cavado handles.

Each service page was built with a combination of process description, material/finish options, and a curated gallery of past projects in that category. ACF gallery fields make it easy for the Cavado team to add new project photos after each job without needing a developer. The About page was built to humanize the company with team photos and a values section — important for residential clients choosing between contractors.

A project quote form was built with conditional fields based on project type, capturing square footage, finish type, location, and timeline — giving the estimating team what they need to respond with an accurate quote. The site was optimized for local search with location-specific content targeting their service area.