HolaVida Engineering

HolaVida is a health and wellness company offering medically supervised GLP-1 weight loss programs (Semaglutide/Ozempic-based) to patients across the United States. They run significant paid advertising spend and needed Unbounce landing pages that could convert cold traffic from Facebook and Google ads at the highest possible rate.

I built multiple Unbounce landing page variants optimized for different ad traffic sources and audience segments. Each page was structured using proven direct response principles — a benefit-led headline above the fold, social proof and risk-reversal elements in the mid-section, and a streamlined lead capture form as the primary CTA. The copy was written to address the target audience’s specific pain points around weight loss, program safety, and affordability.

The pages include before/after testimonial sections with real patient outcomes, a how-it-works step process, FAQ accordion built in JavaScript, and a sticky CTA bar on mobile. A/B testing variants were built for headline copy and CTA button phrasing to support ongoing optimization. All pages were connected to their CRM and email automation for instant lead follow-up.

Unbounce’s Smart Builder and Classic Builder were both used depending on page complexity. Mobile optimization received particular attention given that the majority of their paid traffic arrives on mobile devices. The landing pages were delivered with full UTM parameter compatibility for tracking campaign performance across different ad sets.